Grab a bucket of popcorn, gather round, and look at someone's feet. At this stage in human evolution, that's a bizarre scenario that makes little to no sense (unless you're part of some underground foot appreciation society, of course). These remarkably stylish trainers, however, could be about to revolutionise the entertainment value of feet forever.
ShiftWear sneakers are shoes that would give users complete creative control over what appears on them. And we're not just talking about a permanent marker, and some colourful felt-tip pens here. We're talking full-on animations set-up via your smartphone. Pretty cool, right? Expect to see them in a Kanye West music video any day now.