We all know high fashion loves in cash in on surfing. French fashion brand Chanel have already produced surfboards emblazoned with the trademark CC.
Now they have launched a new advert, featuring the Brazilian supermodel Gisele Bündchen surfing a pumping left-hander outside her house!
With fashion followers of the world hailing it a masterpiece, it leaves every single surfer out there shaking their heads in shame. The CGI is truly terrible. The surfboard seemingly wax-free. The wetsuit terribly impractical.
Is this the most cringeworthy attempt yet at high fashion jumping on the surfing bandwagon?