Given that nobody was hurt during the attack (although both Fanning and fellow pro Julian Wilson who was also in the water were, quite understandably shaken up following the event), and the ad clearly just has a bit of fun with the comments Fanning made about “Getting a few punches in” at the shark during the attack, we actually thought it wasn’t nearly as bad as we expected.
However, reports made on Australian website surfinglife.com suggest that Mick Fanning’s mom, Elizabeth Osbourne, is less than impressed. She apparently believes the advert is disrespectful and said that the World Surf League was preparing to take legal action against KFC “to have the campaign cut short”.
The site atributes quotes to Osboure claiming she said “I think it is very disrespectful… They’ve put a lookalike in the video. It really brings back a lot of trauma for everybody who has been attacked by a shark.
“Some families have had fatalities and some people are still absolutely scarred without limbs. It’s disrespectful to them and Mick is not at all happy with that.”