There aren’t many who would spend £140 on a pair of boardies. Apart from The Big Shot.
He is likely to be a banker, Russian oligarch or both. The Big Shot will turn up at the beach in his convertible Porsche with a personalised number plate and toothpick board sticking out the back seat.
He’ll flaunt the most expensive boardies on the planet, explaining how important revolutionary the “re-engineered minimal fly closure” is, before inviting you to check out his abs.