A Danish travel company has launched a bizarre but brilliant marketing campaign that involves urging mothers to send their sons on sex holidays. Yes, you read that right.
The advert for Spies Rejser encourages mothers to use a new tool on their website which enables them to contribute to the cost of their children’s travel. So far, so innocent. So where does the sex thing come in?
Well, as the video below explains, couples are far more likely to procreate on holiday – and on active holidays in particular. Just in case you weren’t listening to the voiceover, they hammer the point home with a series of hilarious euphemisms. These are like something out of a Carry On film!