The best parts of life, are the bits that you put the most work into. Whether it be friendships, health, work, free time or family, it’s always clear which areas of a person’s life to which they give the most of their energy.
With this in mind, the adventurous brand KEEN has launched ‘Better Takes Action’, a campaign that aims to inspire people to put passion and energy into the areas of life that matter. This idea can include your own self-improvement, cultivating the life of those around you, or helping the world at large. It can be through protecting the environment, living sustainably, or just raising money for causes close to your heart. As long as it makes the world a little bit of a better place, it counts towards KEEN’s awesome initiative.
One easy way that we can all take action to better our lives, is by looking at the quality of how we spend our free time. Recently, KEEN asked us to take action ourselves by setting us the challenge of creating the most amazing adventure possible over one long weekend, all with time to get back to our desk by 9am Monday morning. Accepting their bet, we enlisted KEEN ambassador Sophe Everard and jumped on an early flight to Morocco to find what new experiences we could have in 72 hours in Africa. Yalla!