Icelandic snowboarder, Halldor Helgason, is responsible for probably the biggest and most memorable moment in snowboarding in 2013. Whilst filming for Nike’s blockbuster, Never Not, he decided to hit not one but two huge roof gaps with a smooth as hell backflip and steezy 360.
Helgason did it all very much against doctors orders and pulled off the show stopping closer in a neck brace. Hard. Core. Big time snowboarding is at risk of being sucked into being a sport purely about triple corks which makes Halldor all the more important. His willingness to try new things and take huge risks in the process offers innovation and progression.