For snowboarders, the temptation to sign dodgy endorsement deals must be multiplied in an Olympic year.

Knowing that they’ll be appearing on prime-time TV across the world corporate sponsors crowd around slopestyle and halfpipe riders like randy stallions at a stud farm.

“She looks more lifeless and wooden than the two stuffed characters next to her!”

But just because there’s more pressure on them, doesn’t mean people like Jamie Anderson have to sign themselves up to make ads as awful as this one.

In fairness, its shitness is not all her fault. The whole concept of the ad is spectacularly flawed. And it must be hard trying to make a shameless cash-in of a computer game look fun.

But you’d have thought she’d at least try to act a bit – she looks more lifeless and wooden than the two stuffed characters next to her!