CALM’s research shows that only 55% of men who admit to depression are likely to talk about it, that 30% of men are too embarrassed to do so, and that under the age of 45 in the UK, more than 4 in 10 (42%) of men have contemplated taking their own life – less than half of whom spoke to anyone about their problems.

Most men reported that they didn’t want to cause a fuss and almost a third said they didn’t speak up because they didn’t know who to speak up to.

Marcus Chapman and CALM are working to change this. In 2013, the year after his best friend’s death, Marcus (along with Nelson’s brother Chris Pratt) set up Tour de Test Valley, a mass-participation cycling event in memory of the snowboarder.

The event brings together around 800 cyclists each year to ride one of three routes – either 25, 50 or 100 miles in distance – and has raised more than £200,000 for CALM, which goes towards funding the charity’s call centre, and as Marcus puts it, “towards reducing the stigma and giving people like Nelson another outlet”. Support comes in from every rider who participates, and from sponsors like Vans, whose UK team (pictured top) raised over £1500 last year. Nelson rode on the Vans UK snowboarding team for years, and the company has been a main sponsor of the Tour de Test Valley since day one.

The event is now in its fifth year, with the 2017 edition set for 16 September. It follows some of Nelson’s favourite routes around the Hampshire countryside, with the 100-mile route being the first 100-miler that Marcus and Nelson ever rode together.

“Even with all of the stigma now being reduced a bit and all of the talking and all of the media, there is still a massive gap from the media and celebrities talking about it to the actual front line – but that’s where CALM comes in. Their call centre and their voice and their communication hub can help them and signpost them.”

Over the last five years CALM has grown from a handful of full-time staff to an office of 20 working full-time. In that time they’ve recieved increasing support and seen steady growth thanks to not only the likes of Marcus but also the work of Princes William and Harry, who promote the cause through the Royal Foundation.

For Marcus and Nelson’s family, the annual sportive is a way to remember and celebrate Nelson’s life, and to make his tragic story into a power for good.

“We get a lot of people along who have just entered the event and then they hear Nelson’s story and it creates a real positive legacy,” Marcus said.

“People come and talk about him and about mental health in a really positive way, and that’s what CALM is about – the message is positive. It’s brash, it’s upbeat, it’s direct, and that’s what we want the event to be. We want it to be a positive memory and turning something really negative for the family into something positive.

“We just need to keep talking about mental health and CALM and promoting it online and telling blokes that it’s alright to come out and talk about it. As soon as someone starts talking they realise they’re not alone. And that’s the most important thing.”

For more information about CALM, the Tour de Test Valley, and how to enter the sportive, check out their official website