It’s hard to separate the Frenchman and his sponsor Cliché, the two being together since the start of Puig’s career more than 11 years ago. As his team manager said, “His skateboarding’s unique, and we’re just stoked that he’s, just, kept by Cliche—he loves what we do. We’ve been lucky enough to have him and he’s fucking on fire!”
His video part in the inaugural full-length Lakai video, ‘Fully Flared’ — in which he starred with compatriot JB Gillet — further cemented his credibility outside Europe, while signature shoe deals with Adidas, and TV work in commercials mean Puig is a skater whose exposure is finally matching his talent.