Much like Japan’s lost generation of the late 20th century this advert serves as a reminder of the lost ‘Pepsi generation’, may they rest in peace. This advert features all the hallmarks of a gay old time, clumsy children, snowball fights, that unwanted guy who brings a guitar to every social occasion. Strangely most of the skiers in the ad aren’t very good, spending most of their time trying not to fall over. Oh the Pepsi Generation we hardly knew thee..