After a half day working in the City bleeding the proles out of their money he’s onto the afternoon flight to the Alps to hit the slopes. He’ll arrive at the chalet with the best kit money can buy. You name it he’s got it. And he’ll probably tell you he’s got it. And how much it cost.

Thanks to hours of one to one tuition he means business and is here to nail as much of the mountain as possible, his sideslipping down the mogul field is evidence of his hard work. The Smug Skier doesn’t travel alone, he’s flanked by his ‘rugger’ pals, Hugo and Piers, and he may be back to the rat race on Monday but he’s taking some ‘literally mind-blowing’ stories back with him for the board-room.