Main photo courtesy O’Neill x Jones Walk For Powder
Jeremy Jones is not your typical snowboarder. He’s far from the smash-mouth, gymnastic frat-boy that the average man on the street would picture. You won’t see Jones riding the halfpipe in oversized camo pants, downing noxious energy syrup after hitting some gigantic cheese-wedge jump, or being pictured leaning out of his own private jet.
And yet, to many, he is the snowboarder. Those that rise to the pinnacle of the sport are often known by only one name, be they Shaun, Terje, Travis, Ståle. Jeremy would easily fit into this rarefied company, were it not for the fact that he shares a name with another famous snowboarder. But so accomplished is he when it comes to pushing the boundaries of snowboarding on the most challenging peaks on the planet, he’s picked up his own distinguishing moniker: Big Mountain Jeremy.
Jeremy Jones started snowboarding aged just nine, and was sponsored as a slalom racer at 18. However, it wasn’t long before he was out of the Lycra, and onto the big mountains of Alaska. Since then, Jones has made a career of pushing what snowboarders can achieve often in the most remote locations imaginable.
He could legitimately be called an explorer as much as a snowboarder. In fact, in 2012, National Geographic magazine nominated Jones as Adventurer Of The Year. His passion for exploration in the wildest of locations also bleeds into Jones Snowboards, the company he founded in 2009 which specialises in making powder boards designed for getting off the beaten track and into the backcountry.