Recently photographed wearing a suit and tie and carrying a briefcase whilst snowboarding, Shaun White makes no apology for making an obscene amount out of money out of snowboarding. He has a reported net worth of $20 million, and currently earns a reported $2 million per endorsement deal with non-core brands such as Target and Hewlett Packard.
Core fans say he best represents the gross commercialisation of the sport. Others say ‘why shouldn’t his talent be rewarded?’ Either way, he still flies in private jets.