Yorkshire, in the north-east of England, isn’t known as a production line of great snowboarders – probably because there are no mountains, and very little snow. Lucky then, that Jamie grew up near a dryslope and had his first taste of snowboarding at the age of eight. By age nine Jamie could already do front flips and backside 900s.
By the time he was a 13-year-old, he was already one of the best UK snowboarders ever. Armed with mad board control and a humble attitude, Yorkshire unleashed Jamie on the rest of the world back in 2009. Since then, he has travelled the globe shredding big air, slopestyle and rail contests. At his first Winter Olympics at Sochi Nichols place an incredible 6th in the slopestyle contest, proving that he is one of Yorkshire’s -and the world’s – best snowboarders right now.