Jed Anderson is the crown prince of jibbing, the man who (willingly or otherwise) has done more to take the tight-trousered park rat look into the mainstream than any other rider.

This is due to a large extent to the fact that his major sponsor is Nike and as you’d expect, he played a massive part in their award-winning first movie this year.

While Gigi Rüf or Halldor’s video parts in the same movie probably won more plaudits from ordinary snowboarders, it was Jed’s, with its super-tech rail combos and innovative lines, that attracted the attention of core industry types.