American Apparel has joined Google in bringing the Olympic Charter into the debate on gay rights at the Winter Olympics. They’ve launched a range of clothing called Principle 6 which shows solidarity with the repressed and marginalised minorities in Russia who enjoy ‘non-traditional relations.’

An American Apparel statement said: “The principle 6 campaign uses the language of the Olympic Charter to allow athletes and fans to speak out against this discrimination during the Sochi Games without violating Russian anti-gay laws or violating the Olympic ban on political speech.”

The clothing is available with a Russian message and has been endorsed by the model Cara Delevingne.