What do Google founder Larry Page, British business magnate Richard Branson and US Secretary of State John Kerry have in common? They’re all high-flying individuals of course, but they’re all fond of a different kind of flying too. All three are big into kitesurfing.
At first glance the fast-paced, often dangerous sport, which combines elements of wakeboarding, paragliding and surfing, might seem a strange hobby for such big cheeses. Action sports enthusiasts are usually characterised (by the mainstream media at least) as long-haired surfer bums, not high net-worth individuals. But a closer look reveals that Page, Branson and Kerry, all over 40, all hugely successful in their own fields, aren’t the only kitesurfers from the worlds of tech, business or politics.
“What do Google founder Larry Page, British business magnate Richard Branson and US Secretary of State John Kerry have in common?”
In fact kitesurfing has become so popular amongst a certain sector of the entrepreneurial elite that in recent years several magazines (including the business Bible Forbes) have claimed that it’s “the new golf”. Nowhere is this trend more obvious than in Silicon Valley, where Page is far from the only tech CEO who likes to get out on the water.