Oh Nyjah, Nyjah, Nyjah. For a brief while after he put out that (frankly incredible) Fade to Black part we thought the one-time child prodigy might be able to turn his reputation as “the world’s driest human” around. Or at least give it a good try.
“Then he went and ruined it all by doing this.”
But then he went and ruined it all by doing this. An ad this cheesy would be pretty unforgivable anywhere, but in the notoriously sell-out-phobic world of skating, it’s tantamount to committing credibility suicide.
Still, he probably doesn’t care. He’s no doubt laughing all the way to the bank.