You’d have thought if Shaun White (regularly slated for being a sell-out) could successfully manage not to look too naff while promoting his sponsors then Travis Rice (who’s generally well-respected by snowboarders) would be laughing right?

“He pushes up his goggles and delivers a line that would make even Wayne Campbell wince.”

Unfortunately not. This ad, produced while Travis was filming the Red Bull-sponsored extravaganza The Art of Flight, is rad right up until the last minute, when he pushes up his goggles and delivers a line that would make even Wayne Campbell wince.

C’mon Red Bull, did he really need to say that? Isn’t covering the entire helicopter with your logo and slapping it on his board enough?