This one, featuring British skater Paul Shier, was flagged up for us by our mates at Sidewalk.

The ad itself isn’t actually that cringeworthy, and you know what, I bet he actually genuinely does use Skype (in a way that Shaun White probably doesn’t chew Stride gum or Jamie Anderson play Mario at the Olympics).

“Skype have paid him to do a voiceover on some footage of his mate on the phone, and call his dog with his back turned.”

No, what’s funny about this is how little acting there is, and how awkward Paul sounds while he’s doing it.

Notice you only see his face when he’s talking once – for about a second. So effectively Skype have paid him to do a voiceover on some footage of his mate on the phone, and call his dog with his back turned.

Shit, even I could do that! I wonder how much he got paid…?