You know this advert’s going to be terrible as soon as you see the “let’s reference a surf term, that’ll make us cool” title: Alana Blanchard Hangs Ten with the Sony Xperia Z. Oh dear.

We have a feeling they’re trying to take the piss with the whole action film thing here. Trying, but failing miserably.

“They resort to Alana getting her kit off almost right at the start…”

They’ve resorted to Alana getting her kit off right at the start (not that that’s necessarily a bad thing, but it’s not exactly original is it?) but it’s the acting – or lack of it – that really kills this for us.

“Whatever my country needs.” Really? Honestly, they’d do better paying a plank of wood to deliver that line.