Following action sports can be confusing. Unlike say football, tennis or golf, many of the sports don’t have a unified competition structure. In BMX for example you have the rival UCI and iBMXff contest series, in snowboarding there’s the WST and the FIS, in skateboarding Street League is separate from the X Games, and the list goes on.
If keeping up with results is tricky enough then working out how and when to watch action sports events in person is even more of a nightmare. It was experiencing this frustration for himself which led young entrepreneur Oli Russell-Cowan to start his company, Rad Season.
“I knew that there was always something rad worth going to somewhere in the world at a certain point in time, I just had to find it.”
“The idea came about when I was trekking around Latin America. I found it difficult to find cool events and festivals going on that were a bit different and had an element of adventure and general radness to them.
“There was no detailed information or website. I knew that there was always something rad worth going to somewhere in the world at a certain point in time, I just had to find it.”
