Remember when holidays were all about partying and drinking until the early hours of the morning? In the past five years, something has shifted. More people are swapping mojitos for green smoothies and nights clubbing in Ibiza for yoga retreats in Turkey. But why is this?
We live fast-paced busy lives where the greatest luxury is simply having time to indulge yourself. Twenty years ago, this might have been splashing out on a luxury party yacht in Ibiza, but nowadays people are taking a more holistic approach and investing money in improving their health on holiday.
Wellness tourism is now worth £2.3 trillion ($3.4 trillion USD), according to the Global Wellness Institute – and it is continuing to rise. The number of British holidaymakers looking for a fitness holiday has doubled in the past few years. 47 per cent of people want an active holiday break, according to a poll by Travelex.
One of three of these people want to ‘tone up’ on holiday and nearly a quarter said they would like to lose weight. 17 per cent said they wanted to concentrate purely on their wellbeing while others were interested in eating more healthily and improving their mental health.
“47 per cent of people want an active holiday break compared to 5 per cent looking for a boozy group trip”