Why we chose Planks ‘No Skiing On Mars’ Capsule Collection: A team up job between Planks and Protect Our Winters UK, it’s fighting climate change and looks rad.
We’ve said it before, and we’ll say it until we’re smurf-blue in the face, Planks are class. Founded by Britain’s very own Jim Adlington, just over a decade ago, the brand is a rider-owned clothing company with bucket loads of street cred, a can-do attitude, and a deeply-layered understanding of mountain resort culture and the winter sports lifestyle. We’re not quite at the fanboy stage of running a Planks logo up the flagpole, and shedding a patriotic tear, but we’re probably not too far off that in all honesty. They’re an inclusive, un-snobby, brand doing good stuff ‘on the scene’. We like them a lot.
The ‘No Skiing On Mars’ Capsule Collection is yet another reason, as if we needed another, to big up Planks. It’s a collaborative effort between them and our good friends over at Protect Our Winters UK, it’s been put together with the environment very much in mind, and – what’s more – everything in it looks seriously hip.
As Planks discuss in their promotional material for the collection, colonies on Mars may well be part of humanity’s future, may well be the thing that keeps the ludicrously wealthy Elon Musk’s brain buzzing when he’s locked in his home office (#EatTheRich), but the Red Planet will never be a place for skiing. As the brand themselves put it: “Earth is our only ski destination; we must protect it!”